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Successive governments have treated the care industry appallingly. Care homes have been closing at an alarming rate because their owners can’t make ends meet. The National Minimum Standards have resulted in significant extra costs for Care Home Owners, but despite claims to the contrary, no significant additional money has been forthcoming from government.

Few industries would have been trampled on as we have without putting up a fight. Care is different in that it hasn’t had a single national voice and because many care home operators haven’t belonged to any association at all. There are signs up and down the country that this is changing. Those of us who are still in business (and mean to stay that way!) need to be united in order to protect our common interests.

If you intend to stay in business you owe it to yourself to be a member of your trade association. Failing to put your weight behind the association is a failure to have your interests adequately and forcefully represented. Your interests are represented locally with East Sussex and Brighton & Hove City Councils and nationally, in conjunction with many national bodies, directly to government. We are also in direct contact with the East Sussex Area Office of the Commission for Social Care Inspection.

Another aspect of the Association’s work is a constant effort to make sure that the press, television and radio represent the care industry truthfully and fairly. In the course of the year your local Association secures the publication and/or broadcast of dozens of news items that help your case and put the case for Residential care high on the political agenda.

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